Film Marketing Research

1). What Is Film Marketing?

Film promotion is the practice of promotion specifically in the film industry. As with all business it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal anywhere between half or three times the production budget. Publicity is generally handled by the distributor and exhibitors.

2). What Is Film Posters?

A movie poster is a poster used to advertise a film.

What Information you normally find on a film poster?
-You will find Tittle of the movie poster.
-Slogans
-Picture or image of what you will expect on the film.

3). What is film trailer?
Film trailer is a preview or commercial of the film.
It show's you what you will expect on the movie and what is all about.
What is good about it?
The good thing about it is that you can see what is the film all about.

4). What is ''film merchandising''?

Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.

In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer.

 At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.

5). What is film website and explain what information you normally can find on a film website?
Film website is a internet website to find about there Movies and to find all about them.To find information,when does this movie coming out on cinema or DVD.To find out if there making new films or if there's a film coming out.

6). Explain How film companies are using Mobile Phones to market their films with thing such as apps.
They been using Mobile phone for marketing for their films because to make easy to them and make easy to see all information.They'res more people go to there phones and checking there apps or messages.They  can find out easily about whats the new film that coming out, so that you cant missed it.

7). Describing film poster.




As you can see they made the tittle bigger and bolder to make it stand out.
They have put the actor name on the top so they easily read it and know who he/she is.
slogan ''EXPERIENCE A NEW DIMENSION OF EVIL'' this slogan shows that the film is made in the new way.
the name Resident evil and the image shows that the film is all about evilness.